CONTENTS

Preface xi
 

Introduction 1
 

A note on the organization of the book 10

PART 1: Individualism 17
 

Chapter 1 LIVING IN APPLETON 19
Appleton, a sociological sketch  19
Marc Howard, an autobiography 22
Elaine Howard, an autobiography  24
Mr. and Mrs. Howard, a family biography  25
By oneself and with a little help from one's friends 27
The Farm Bureau: Two creation myths  29
The Farm Bureau Creed 33
Mr. and Mrs. Howard and their children: Conversion and change of life  35
Individualism: An initial statement  40
Chapter 2 INDIVIDUALITY, HUMANITY, AND THE PERSON 42
Education 42
Sociology as psychology 47
Kinship and marriage  49
Individualism and social structure  52
Chapter 3 INDIVIDUALISM IN RELIGIOUS IDEOLOGY 55 55
A religious "text"  56
The morality of Protestantism 62

 

PART II: From Individualism to Community

Introduction  69
Chapter 4 EVERYBODY AND THE FOUNDATION OF THE
SOCIAL STRUCTURE
71
John and his friends  71
The social organization of an elementary group  76
John's friends: A historical and processual analysis 79
Other groups 83
Farmers and townspeople 87
Everybody 92
Chapter 5 RELIGIOUS ORGANIZATION 96
Differentiation and ranking: The social organization of Protestantism 98
Protestant ritualism 110
The meaning of Protestant ritualism 115
The Catholic Church in Appleton: Enculturation and ethnicity  121
Chapter 6 GOVERNMENT DEMOCRACY 128
The limits of a democracy 132
The rituals of a democracy  140
Parliamentary procedures and civil religion 147
Chapter 7 COMMUNITY 150

PART III: Individualism, Community, and Love

    Introduction 163
 
 

Chapter 8 AN AMERICAN LOVE STORY 166
In love 167
A time to destroy and a time to create 174
Chapter 9 HAPPINESS AND FUN: A FURTHER ANALYSIS OF JOHN AND SUE'S LOVE STORY 176
The relevance of social organizational pressures on marriage choice 177
Happiness  180
Why Sue married John: A cultural interpretation 185
Chapter 10 LOVE 188
Love and kinship 188
Love and sex 190
Love and marriage 193
Love, religion and mythology 195
Love and Charity, 199
Love and happiness 202
Chapter 11 INDIVIDUALISM, COMMUNITY AND LOVE 204

Postface 212
 

The universal and the particular 213
Culture as communicative action 215
From culture to cultures 218
The scientific study of culture 221
The analysis of culture: Explanation and understanding 224
The analysis of culture: Data and procedures 227
American culture 231
October 31, 1999